Our society is experiencing a paradox. We live in the era of “global communication”, we are online 24 hours a day, we are reachable at all times and in all places. We are continuously inundated with information, news, messages. Yet, not all of the information we receive is accurate and true. Here lies the paradox: although we live in an era of global communication, it is becoming increasingly difficult to communicate “well”.
When the communication comes from a public administrative body, it is especially important that the relevant facts, rules and regulations are followed. It is only in this way that communication can be truly “effective” and “efficient”. Only in this way is it possible to convey messages capable of developing a public spirit. And when such a sensitive issue of significant importance to public opinion is concerned – like that of migrants – it is increasingly necessary to launch communication campaigns not only at a local level, but also at national and community level. Doing so will help citizens to “understand” better, by inviting them to look beyond the simplification that too often restricts and distorts headline news about migration, reception and integration.
That is why a project like “Clarinet” is so important in today’s world. Encouraging and supporting public communication campaigns which address the numerous and diverse aspects concerning migration, integration, rules and human rights means restoring reliability and dignity to these issues while at the same time safeguarding them from the political manipulation that generates social tensions and erects walls of hostility. Communicating well and launching public opinion messages based on true facts is the only way that will we be able to break down the barriers of distrust and build bridges of solidarity in their place.
Totò Martello, mayor of Lampedusa and Linosa