CLARINET AWARD RULES
European Award for local authorities’ public communication campaigns on migration and integration
1. Background information
The CLARINET European Award for public communication campaigns on migration and in-tegration carried out by local authorities is part of the EU-funded project CLARINET – Communication of Local Authorities for Integration in European Towns, Grant Agreement number 821562.
CLARINET aims to raise awareness among EU citizens of the contribution mi-grants make to their societies.
The project intends to:
- identify and promote the good practices of local authorities in public communication campaigns on migration and integration at EU level;
- empower local border authorities to implement successful evidence-based public communication campaigns on migration and integration through on-the-job training and support.
The project will:
- Develop the “European Award for local authorities’ public communication campaigns on migration and integration”;
- Produce the “Positive Storytelling Kit on Migration and Integration for Local Authori-ties”;
- Implement 8 training programmes for Local Authorities looking at how to talk about migration and integration in their local territories;
- Set up 8 residences for artists within the territories involved;
- Design and promote 8 communication campaigns on migration carried out by the Local Authorities involved.
The CLARINET project is led by the Municipality of Lampedusa and Linosa, which collabo-rates with a multi stakeholder partnership composed of 7 other Local Authorities locat-ed in border areas (border LAs), 9 Civil Society Organizations (CSOs) based in 8 EU coun-tries, and 2 international networks. To learn more: www.clarinetproject.eu
2. What is the CLARINET Award about?
The CLARINET Award considers migration as a structural phenomenon, which is strictly linked to the discrepancies in resources and demographic conditions between the North and the South. Migration should be neither fought nor glorified. Instead it should be observed, understood and managed through careful consideration of its causes and consequences, as well as its geographical places of origin, transition and arrival.
Migration gives rise to complex phenomena which can be understood through an approach which is open to the contemporary changes at work. Moreover, an analysis of migration must be based on an in-depth knowledge of the countries of origins and of arrival. It should take a multi-disciplinary approach, involving fields such as cultural studies (in particular anthropology, postcolonial studies, gender studies), history, economics and sociology.
Migration is an opportunity to meet people from different cultural and social backgrounds. Aside from their differences, we share things in common. These points of mutual understanding can become the foundation for a harmonious way of living based both on rights and duties.
The CLARINET Award intends to promote and give value to successful, impactful campaigns and communication activities carried out by, or on behalf of, local authorities, and which show how migration in Europe can benefit our societies.
The CLARINET Award will give value to evidence-based campaigns which use accurate facts and figures to highlight the structural contribution that migrants make to European societies. They may feature, for example, data elaborated in infographics or fact-checking techniques which facilitate the demystification of mistaken perceptions. The Award also recognises successful storytelling campaigns which make use of anecdotal evidence and which give a voice to Third Country Nationals (TCNs), in particular through the sharing of their testimonies.
Eligible candidates must be a National, Regional or Local Authority based in one of the 28 official EU member states. To see the official list of member countries go to (https://europa.eu/european-union/about-eu/countries_en#tab-0-0). The Authority must have implemented or be in the process of implementing communication campaigns based on the topics of migration and integration in the EU.
Campaigns and communication activities produced by external organisations on behalf of a Local Authority will also be accepted.
Both closed campaigns/activities and those which are on-going are eligible to apply.
4. Award categories
The Award has three main categories:
- Web and Social Media: communication campaigns and activities developed mainly via online channels such as websites, Facebook, YouTube, Twitter, Instagram etc.;
- Traditional Media: communication campaigns and activities developed mainly on television, radio, printed press, and through outdoor advertising;
- Public Events: communication campaigns and initiatives developed mainly through exhibitions, workshops, artistic or sport manifestations.
Candidates must select just one category when applying for the Award. Transversal campaigns – which use different channels – must choose one category which they would prefer to apply to.
5. Award application procedure
The Award opens on the 1st April 2019. Applications can be submitted from the 1st April 2019 until the 31st July 2019 (Midnight).
To submit an application, the interested candidate must:
- Go to the website clarinetproject.eu;
- Download the ‘Award Rules’ document and read it carefully;
- Go to the “Tell us about your campaign” section of the home page and fill in the online form;
- Upload a UNIQUE file attachment in .zip or .rar – Max 10 MB – containing:
- An English 2,000-character description of the campaign detailing its aims, target audience, main actions, qualitative and quantitative results;
- photos with short captions in English;
- links to any video/s available on the web with short captions in English (if available);
- images and/or file in JPG, PNG, EPS, TIFF, PDF with short captions in English.
We strongly encourage all candidates to submit their applications as soon as they are able. The sooner the campaigns are online, the greater their level of public exposure and therefore, the higher their chances are of winning the Award.
Each candidate can apply with more than one entry. The same campaign cannot be submitted in more than one category.
By entering the Award, candidates acknowledge that the application they have submitted is their own original work, that the campaign materials and content do not infringe on the copyright, trademark, moral rights, rights of privacy/publicity or intellectual property rights of any other person or entity, and that no other party has any right to, title, claim, or interest in the campaign.
There is no cost associated with participating in the Award.
6. Award timeline
1st April – 31st July 2019: Applications can be submitted at www.clarinetproject.eu
Within 16th August 2019 – Announcement of the 12 short-listed candidates
Within 16th September 2019 – Announcement of the 3 winners
Within November 2019 – Winning ceremony at the ECCAR General Assembly
7. Pre-selection procedure and selection
Votes for each candidate campaign can be made online on the CLARINET website until the official closing of the Award as expressed in art. 5 and 6 of the present Rules. The 12 candidates (4 candidates for each category) with the most votes will be short-listed for the final board selection.
Final Board selection
In September 2019, a panel of partner organisations and experts on migration and public communication will select the best candidate from each category, granting a total of 3 campaign awards (1 campaign for each category).
For the Final Board Selection, members of the Board will select the three best campaigns based on the following criteria:
- Pertinence and authenticity (essential);
- Inclusive approach of all members of society (33%);
- Inclusion of TCNs’ voices and testimonies (33%);
- Originality and innovative approach (33%).
The Board’s decisions are final and binding.
The results of the Award will be communicated by email to all candidates and will be published online on the website www.clarinetproject.eu by the date indicated in art. 5 of the present rules.
The Award Committee reserves the right to verify the legitimacy and originality of any entry and the identity of any entrant, and to disqualify any entrant who submits an entry that is not in accordance with these official rules.
The three winning campaigns or initiatives will be awarded during the ECCAR (European Coalition of Cities Against Racism) General Assembly which will take place before November 2019 (https://www.eccar.info/en). ECCAR is an initiative launched by UNESCO in 2004 to establish a network of cities interested in sharing experiences in order to improve their policies to fight racism, discrimination and xenophobia. ECCAR is an international network of cities counting 134 members in 23 countries: UK, Turkey, Germany, Greece, France, Spain, Moldova, Switzerland, Italy, Macedonia, Russia, Ireland, Luxembourg, Austria, Finland, Sweden, Cyprus, Norway, Latvia, Netherlands, Bosnia and Herzegovina, Hungary.
The winners will have the opportunity to present their campaign in front of the ECCAR members, thus gaining an important opportunity to bolster the visibility of their campaign and to network.
The project will cover the costs of flights and accommodation for one representative of each winner.
9. License requirement
By submitting an application to the Award, each candidate authorizes the CLARINET project to reproduce, distribute or display the entry and to create derivative works relating to the entry (along with author accreditation) in connection with the promotion of the Award, or as part of any media or public events related to the project, without additional compensation.
10. Further information
For further information please contact:
Tel. 0039 051- 840166